As the recruitment sector begins to utilise the many advantages of using social networking sites to find suitable applicants, many recruiters are setting up Twitter accounts as the first and formidable step to do this. Of course most will also set up a LinkedIn and Facebook page at a minimum, but Twitter is the only one of these where the people following you, and indeed many more who are not, are more likely to see your communication just seconds after you post it. Thanks to Twitter’s API, channelling your posts as well as anything else you might like to say to a whole crowd of listening ears is almost effortless when you have the right strategy in place.
Jobping is making it as easy as possible for recruiters to get their social networking strategy right. To do this, we give registered recruiters the option to add their Tweets to all of the positions that they post. The ability to do this adds a whole other dimension to a job post that you don’t get anywhere else. The immediate benefit is that advertisers can cross sell other positions available and therefore eliminate the need for job seekers to perform more searches to find positions that they may not have found anyway.
However this is only a short term benefit. The true benefit is one for the long term. A recruiter can highlight, define and extend their online presence and persona in a context that will gain a far more targeted audience and increase the potential of finding better quality followers of future Tweets.
The strategy of social networking in its simplest form is to gain as many followers, friends and connections as possible, therefore extending your voice to a larger and growing audience. But how many of these followers are really relevant or have any true business potential to reach the goals of a recruiter. On Jobping if a job seeker notices you have other Microsoft technology oriented positions via your Twitter feed then that user is likely to start following you. Once this happens a recruiter has gained a potential communication resource for life. This also eliminates the need for that job seeker to ever have to perform another search in the future to be able to find your job posts.
With this feature enabled on Jobping, recruiters have the ability to not only promote all of their job posts in one place, but also have the potential to gain quality, targeted candidates for the immediate and foreseeable future for any relevant future positions. This is the true goal of any social networking strategy and one that cannot be underestimated.
