Today we released our own branded short URL service: http://jobp.in. This means that every time a job post is published on Twitter by www.jobping.com the short URL will start with http://jobp.in/.
Job posters now get an extra few characters for each tweet and readers can rely on our short URL as a trusted domain that leads them to our main site. Our shortener only accepts long URLs that are in our jobping.com domain.
The URL shortener works like other URL shortener services, it takes a long URL and makes it really short. When a user requests one of our short URLs e.g http://jobp.in/g the URL shortener service will redirect the user to the long URL. It issues a standard 301 redirect, an efficient and search engine friendly method for redirecting the user to the long URL location.
We have also published the Jobping URL shortener as open source and can be found on Codeplex here: http://jpurlshortener.codeplex.com/. We will be contributing more projects just like this to the open source community.